Yimin is a PhD Candidate, supervised by Dr. Rubin, in the Faculty of Information and Media Studies at the University of Western Ontario.
Driven by a long standing fascination with the internet and its communities, cultures, and quirks, his current research revolves around internet trolls and trolling.
In February 2016, Yimin was interviewed about his thesis work on trolling by Gradcast, the official radio show of the Society of Graduate Students at Western University. Details here.
Yimin has collaborated with Dr. Rubin on many publications including a survey on the use of chatbots, or artificial intelligence agents, in libraries and other case scenarios. He joined the LiT.RL team in December 2009. His contributions are primarily analytical and conceptual working on various phenomena including deception and information manipulation. Most recently, he has been untangling the concept of "clickbait" and news satire as potentially misleading information provision techniques.