If you regularly read online news in English and are familiar with the term “clickbait,” we would like to invite you to take part in a study on perceptions of news headlines. If you are interested and agree to participate, you would be asked to take part in a face-to-face interview and a news headline ranking exercise on the University of Western Ontario campus. Your participation would involve one session lasting approximately 60 minutes.

In appreciation for your time, you will receive a $5 Starbucks gift card.
For more information about this study, or to volunteer as a participant, please contact:
Yimin Chen, Ph.D Candidate
Faculty of Information and Media Studies
226-234-2614 or
Email: ychen582@uwo.ca