On 14 March 14 2023, Dr. Prashant Rajaram will speak about his research on Engagement with Influencer Videos and Impact of Ad Delivery on Streaming Media Platforms. The event will take place in Dr. Rubin’s (FIMS9328) Misinformation & Viral Deception (Winter 2023) class and it is open to the registered students in this course and the LiT.RL team. Others are by invitation only. Please contact Dr. Rubin by email if you’d like to attend (subject to limited classroom space).
Dr. Rajaram is an Assistant Professor of Marketing at the Ivey Business School at Western University and has a PhD from the University of Michigan, Ann Arbor. His research interests lie in understanding and documenting the experiential consumption of digital products and media. He does this by implementing causal and/or interpretable machine learning methods on behavioral data.
“With much gratitude to Rajaram for his willingness to share his research with us at FIMS! The class looks forward towards an inter-disciplinary conversation about viral influencers and misinformation.”
Victoria Rubin